Food, Delivery & Services#4 in Food & Drink
Data collection about user preferences in businesses and service providers is likely part of Yelp's business, and we were disappointed that Apple's much-touted App Tracking Transparency failed to block any of these trackers. We detected 5 third-party trackers in the Yelp app, and 39 attempted tracking connections detected initially. It is safe to assume that most users wouldn't want 5 different organizations tracking them, especially when our review explicitly requested Yelp to "Do Not Track". No should mean no, and because Yelp ignores this (and is a large company with adequate resources to properly address user privacy if they wanted to), we give it a D.
Yelp's Privacy Rating is D. We found 5 different third-party trackers in the Yelp app, and there were 39 attempted tracking connections detected during our test.
Blocked tracking attempts.
How was tracker testing done?
Tested using Lockdown v1.2.4.
What was done during the test?
39 total tracking attempts in a few minutes of initial activity: including app download, new user sign-up, and normal user onboarding activities.
How many tracking attempts each time the app is opened?
43 new tracking attempts upon app force-quit and re-open. It was unusual that upon app re-open, there were actually more tracking attempts than during the initial set-up.
Did user give consent to tracking before tracking started?
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