AppsFlyer

Marketing

Mobile Ad Attribution Platform

Privacy Policy: Unique identifiers, IP address, User agent, the URL from the referring website, downloads and installations of Applications, and other interactions, events, actions, Customer issued user ID, clicks on Customer ads, ad impressions viewed, audiences or segments to which an ad campaign is attributed, the type of ads and the webpage or Application from which such ads were displayed, the webpages on Customer’s website visited by an End User, IDFA (identifier for advertisers), Android ID; Google Advertiser ID, browser type, device type and model, CPU, system language, memory, OS version, Wi-Fi status, time stamp and zone, device motion parameters, carrier.

Google Ads

Marketing

Smarter Marketing, Better Results

Privacy Policy: Owned by Google, so same as Google's Privacy Policy. Personal information, email address, apps, browsers, devices, unique identifiers, browser type and settings, device type and settings, and too much more to fit here.

Google Crashlytics

Analytics

Realtime issue reporting

Privacy Policy: Owned by Google, so same as Google's Privacy Policy. Personal information, email address, apps, browsers, devices, unique identifiers, browser type and settings, device type and settings, and too much more to fit here.

Google Analytics

Analytics

Marketing

Measure Advertising ROI

Privacy Policy: Owned by Google, so same as Google's Privacy Policy. Personal information, email address, apps, browsers, devices, unique identifiers, browser type and settings, device type and settings, and too much more to fit here.

Mopub

Marketing

Reporting

App Monetization

Privacy Policy: Device identifiers, including your IP address, iOS Identifier for Advertising (IDFA), Android Advertising ID, and a MoPub-specific identifier. Your precise geo-location, when location services have been enabled for an app on your device that has integrated the MoPub SDK and APIs. Note that when location services have not been enabled in any of your apps that have integrated the MoPub SDK and APIs, we will still infer data about your location based on other information, including your IP address. Information that a Publisher Partner has collected about you and/or shared with MoPub, including demographic information (e.g., your age or gender) or information about your interests, to help make the ads served to you more relevant. Information about your device, including the type and model, manufacturer, operating system (e.g., iOS or Android), carrier name, mobile browser (e.g., Chrome, Safari), and screen size. Information about your app usage, including the apps on your device that use the MoPub SDK and APIs and the version of such apps, the app on your device that is requesting an ad, the start/stop time of your app session, your current time zone, and your network connection type (e.g., WiFi, cellular). Information about ads served, viewed, or clicked on, including the type of ad, where the ad was served, whether you clicked on it, and whether you visited the advertiser’s website or downloaded the advertiser’s app.

VoiceFive

Marketing

Global Market Research

Privacy Policy: online web browsing activities, television viewing behavior (such as programs that you watch and record, your usage of your set-top box, your consumption of on-demand programming and over-the-top content, and your usage of interactive television applications), interests, your use of credit, and usage of applications, social media platforms, and your mobile device(s).

Mixpanel

Analytics

User Behavioral Analytics

IP Address, Location, Website Activity, and Browser Information, the first time the Application is opened, the mobile carrier, the device identifier, the type of device that is being used, if you have downloaded our Applications, and your usage activity while using the Application, mobile device model and OS version

New Relic

Reporting

Performance Tracking

Collection of Customer Data (a.k.a. Performance Data). Customer may use the Services to send New Relic data, such as: (i) when our software (e.g. agents, software development kits (SDKs), etc.) is deployed in our customers' applications, websites, and infrastructure, (ii) from synthetic monitors (which simulate transactions and actions carried out by users) or cloud integration, or (iii) when sent to our data collection systems (e.g. application programming interface (API), which allows the transmission of data between applications) for processing, which is made available in customer’s account (“Customer Data”). “Systems Operations Data” is data that relates to the use and operation of our Services and the systems and networks these Services run on, and includes log files, event files, and other trace and diagnostic files, as well as statistical, aggregated data, and Personal Data (such as user name, user ID, etc.).

Moat Ads

Analytics

Marketing

Ad Intelligence

Privacy Policy redirects to Oracle's Privacy Policy.

Taboola

Marketing

Native Advertising

Privacy Policy: User Information that we collect includes, but is not limited to, Information about a User’s device and operating system, IP address, the web pages accessed by Users within our Customers’ websites, the link that led a User to a Customer's website, the dates and times a User accesses a Customers' website, event information (e.g., system crashes), general location information (e.g., city and state), hashed email addresses (when made available by the User), and gender (when made available by the User).

Comscore

Marketing

Market Research

Privacy Policy: online identifiers (e.g., cookie identifiers, other hardware or device identifiers, and IP addresses), and Internet or other electronic network activity including information about your browsing history, operating system, browser type, website preferences, your use of website or application (e.g., time accessed, duration of visit, etc.).

Localytics

Analytics

Marketing

App Marketing, Analytics

Privacy Policy: During the normal course of business with Upland or our third-party partners, we may collect Personal Information such as your name, email address, postal address, phone number and other Personal Information you provide via the Sites when, for example, you request information about our Services, provide feedback about our Services or register for sales events or marketing activities. We may collect additional Personal Information, such as billing, banking or payment information, when you register for our Service and in order to establish an account with us. For self-service, credit card information may be collected and subsequently shared with a third-party service provider for purpose of billing and collecting payment.