AppsFlyer

Marketing

Mobile Ad Attribution Platform

Privacy Policy: Unique identifiers, IP address, User agent, the URL from the referring website, downloads and installations of Applications, and other interactions, events, actions, Customer issued user ID, clicks on Customer ads, ad impressions viewed, audiences or segments to which an ad campaign is attributed, the type of ads and the webpage or Application from which such ads were displayed, the webpages on Customer’s website visited by an End User, IDFA (identifier for advertisers), Android ID; Google Advertiser ID, browser type, device type and model, CPU, system language, memory, OS version, Wi-Fi status, time stamp and zone, device motion parameters, carrier.

Facebook Pixel

Analytics

Marketing

Measure Ad Performance

Privacy Policy: Anything present in HTTP headers - IP addresses, information about the web browser, page location, document, referrer and person using the website, Pixel ID and the Facebook Cookie, any buttons clicked by site visitors, the labels of those buttons and any pages visited as a result of the button clicks, Developers and marketers can optionally choose to send additional information, website field names like ‘email’, ‘address’, ‘quantity’ for when you purchase a product or service

Branch

Marketing

Mobile measurement, linking platform

Privacy Policy: IP Address, Cookie, Link Data, User Agent, Referrer, Request, Phone Number, Engagement Data, iOS Identifier for Advertising, iOS Identifier for Vendors, Android Advertising ID, Android ID, Branch Cookie ID, App Version, Device model, Manufacturer, Operating system, Operating system version, Screen size, screen resolution, Session start/stop time, Mobile network status (WiFi, etc), Application installed time, Application updated time, Device locale (country and language), Local IP address, Mobile platform, Branch SDK version, Carrier ID, MAC address, Windows Advertising ID, CPU ID

Google Ads

Marketing

Smarter Marketing, Better Results

Privacy Policy: Owned by Google, so same as Google's Privacy Policy. Personal information, email address, apps, browsers, devices, unique identifiers, browser type and settings, device type and settings, and too much more to fit here.

Google Crashlytics

Analytics

Realtime issue reporting

Privacy Policy: Owned by Google, so same as Google's Privacy Policy. Personal information, email address, apps, browsers, devices, unique identifiers, browser type and settings, device type and settings, and too much more to fit here.

Google Analytics

Analytics

Marketing

Measure Advertising ROI

Privacy Policy: Owned by Google, so same as Google's Privacy Policy. Personal information, email address, apps, browsers, devices, unique identifiers, browser type and settings, device type and settings, and too much more to fit here.

Mobvista

Analytics

Marketing

Ad/Analytics Platform

Privacy Policy: Device make, device model, operating system (e.g. iOS), device type (e.g. smartphone, tablet, etc.), device properties related to screen size and orientation, audio volume and battery, network connection type, IP address, Internet browser user-agent used to access the Advertising Service, identifier for advertisers (IDFA), timestamp, iOS identifier for advertising, OS version of device, international mobile equipment identity (IMEI), geo-location data, information about when and for how long you use the Advertising Service or any service provided by Mobvista’s business partners, transactional data related to your interaction with an application, website, platform, or service provided by Mobvista’s business partners, such as information about the actions taken in an application like purchases or application installations; device event information such as crashes, system activity, hardware settings, browser type, browser language, the date and time of your request and referral URL.

Appboy

Marketing

Mobile Marketing Automation

Privacy Policy: Commercial Information. Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. Identifiers. Real name, alias, postal address, unique personal identifier, customer number, email address, account name, social security number, driver’s license number, passport number or other similar identifiers. Inferences. The derivation of information, data, assumptions, or conclusions from any other category of Personal Information to create a profile about a person reflecting the person's preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities and aptitudes. Internet or Network Information. Browsing history, search history, and information regarding a person’s interaction with an Internet website, application, or advertisement. Online Identifiers. An online identifier or other persistent identifier that can be used to recognize a person, family or device, over time and across different services, including but not limited to, a device identifier; an Internet Protocol (IP) address; cookies, beacons, pixel tags, mobile ad identifiers, or similar technology; customer number, unique pseudonym, or user alias; telephone numbers, or other forms of persistent or probabilistic identifiers (i.e., the identification of a person or a device to a degree of certainty of more probable than not) that can be used to identify a particular person or device. Professional or Employment Information. This term is not defined in the CCPA, but likely includes any information relating to a person's current, past or prospective employment or professional experience (e.g., job history, performance evaluations).

Mobfox

Analytics

Marketing

Hybrid Ad Platform

Privacy Policy passes on responsibility of limiting data collection to the app using Mobfox.

Mopub

Marketing

Reporting

App Monetization

Privacy Policy: Device identifiers, including your IP address, iOS Identifier for Advertising (IDFA), Android Advertising ID, and a MoPub-specific identifier. Your precise geo-location, when location services have been enabled for an app on your device that has integrated the MoPub SDK and APIs. Note that when location services have not been enabled in any of your apps that have integrated the MoPub SDK and APIs, we will still infer data about your location based on other information, including your IP address. Information that a Publisher Partner has collected about you and/or shared with MoPub, including demographic information (e.g., your age or gender) or information about your interests, to help make the ads served to you more relevant. Information about your device, including the type and model, manufacturer, operating system (e.g., iOS or Android), carrier name, mobile browser (e.g., Chrome, Safari), and screen size. Information about your app usage, including the apps on your device that use the MoPub SDK and APIs and the version of such apps, the app on your device that is requesting an ad, the start/stop time of your app session, your current time zone, and your network connection type (e.g., WiFi, cellular). Information about ads served, viewed, or clicked on, including the type of ad, where the ad was served, whether you clicked on it, and whether you visited the advertiser’s website or downloaded the advertiser’s app.