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What are trackers?

Trackers hide inside the apps you use every day, and send your data to third parties.

diagram of user data going into an app, then going into third party companies like marketing firms
Why are trackers bad?
  • Privacy: Personal data shouldn't be shared with third parties, especially without user consent.
  • Stability: Trackers can crash apps, and recently caused a massive outage for millions of users.
  • Performance: Trackers operate even in the background, causing battery drain and slowness.

Privacy Review exposes trackers in popular apps by using Lockdown, an app that blocks trackers.

Rating System

The final rating of apps is based on the following criteria:

  • Trackers: How invasive are the trackers? How frequently do they send data? Do users have a chance to consent or opt-out of tracking?
  • Popularity: Popular apps are held to a higher standard, because there are simply more people affected by hidden tracking. More users, more responsibility.
  • Red Flags: Does the app engage in any suspicious behavior, or have a lax or vague Privacy Policy, or have an irresponsible track record with privacy or security?

An "A" rating is exceptional, "B" is decent, "C" is not good, "D" is bad, and "F" is failing.

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