Facebook Pixel

Analytics

Marketing

Measure Ad Performance

Privacy Policy: Anything present in HTTP headers - IP addresses, information about the web browser, page location, document, referrer and person using the website, Pixel ID and the Facebook Cookie, any buttons clicked by site visitors, the labels of those buttons and any pages visited as a result of the button clicks, Developers and marketers can optionally choose to send additional information, website field names like ‘email’, ‘address’, ‘quantity’ for when you purchase a product or service

Google Analytics

Analytics

Marketing

Measure Advertising ROI

Privacy Policy: Owned by Google, so same as Google's Privacy Policy. Personal information, email address, apps, browsers, devices, unique identifiers, browser type and settings, device type and settings, and too much more to fit here.

Adjust

Marketing

Mobile Marketing

Privacy Policy: hashed IP address, Mobile identifiers such as the ID for Advertising for iOS (IDFA), Google Advertising ID or similar mobile identifiers, Installation and first opening of an app on Your mobile device, Your interactions within an app (e.g. in-app purchases, registration), Information regarding which advertisements You have seen or clicked on